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Tri Andrianto serves as the Vice President of Business Development at PT. Terra Asri Indonesia since September 2023, focusing on creating innovative business models and sustainable marketing strategies to enhance company branding and consumer engagement. Previously, Tri held leadership roles as the Head of Business Development at Eratani and as the Founder of Spring Farm Dairy and Espazio Design and Build. Additionally, Tri co-founded PT IDE KREATIF BERSAMA and led project management at iris Worldwide. Experience at Sony Mobile Communications involved channel and retail marketing development, managing substantial budgets and addressing sales challenges. Tri Andrianto holds a Bachelor of Architecture degree from Universitas Trisakti, completed in 2009.