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Callum Davies is a seasoned professional with extensive experience in project management and qualitative research. Currently serving as a Project Manager and Senior Analyst at PSB Insights since January 2019, Callum oversees data and insights for major enterprise clients such as Microsoft and Twitch, specializing in methodologies like in-depth interviews and focus groups. Prior to this role, Callum held various positions at PSB, including Analyst and Qualitative Researcher, focusing on brand strategy and market positioning. Callum began the career journey as a Market Research Assistant at Washington State University, leading a comprehensive research project for Downtown Pullman. With a Bachelor's Degree in Marketing from Washington State University and a solid background in team management and customer service, Callum demonstrates a strong commitment to delivering actionable insights and innovative solutions across diverse sectors.