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Ida N. is an accomplished professional in the field of data analytics with over 20 years of experience in the financial services sector. Currently, Ida N. serves as the Head of Data Analytics and Director of Customer Strategy at Prudential Hong Kong since October 2009. Prior to this role, Ida N. held various positions including Manager of Customer Knowledge at HSBC, AVP of Decision Management & Database Marketing at Citibank, and Business Analytic Manager at Standard Chartered Bank. Ida N. holds a Master's degree in Information Systems from The Hong Kong Polytechnic University and a Bachelor's degree in Economics from The University of Hong Kong.