In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available.

In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.

PRS IN VIVO France

Clement Dargent

Jay Whitney

Rosie Paul

Gareth Francis

Eléonore Leger-Depollier

Sophie Mahé

Tom Dilley

Kelly Hickey

Kate Kaufman

Matt Michaud

Hideo Maldonado

Max Zalewski

Patrick Pinard

Nathalie Passera

The Insights Team at PRS IN VIVO France leverages behavioral science and advanced technology to uncover deep consumer and shopper insights. By analyzing market trends and consumer behavior, the team provides strategic recommendations to clients, helping them gain a competitive advantage. Through their state-of-the-art Shopper Labs and research methodologies, they deliver actionable insights that enhance the consumer shopping experience.

Insights Team

Client Development

Project Management

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Insights Team

About

Team members

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Insights Team

About

Team members

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