ÂÜÀòÂÒÂ×

Divya Radhakrishnan serves as the India Partner at PRS IN VIVO since February 2023, specializing in behavioral research with a rich legacy of over 40 years. In addition to this role, Divya has been the India Representative at BVA Nudge Consulting since February 2022, focusing on developing scalable behavioral solutions. Prior experience includes serving as a Senior Behaviour Consultant at BVA, where Divya facilitated behavioral research for prominent consumer product projects, and as a Behaviour Science Consultant at Multipl, concentrating on product design strategy and user experience. Divya's extensive background also features a VP role at worxogo, where a nudge engine was developed to boost employee performance, and a position at Kindred, providing behavioral science-backed strategies. A significant tenure at the Nielsen Company included roles from Research Executive to Director of Consumer Insights in the APP region. Divya holds a Master's degree in Behaviour Economic Science from the University of Warwick, and various credentials from prestigious institutions, including Columbia Business School and MIT's Sloan School of Management.