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Annik Van Belle currently serves as Chapter Owner for Corporate Marketing Strategy & Branding and Program Lead for Proximus NXT since January 2023. Previously, Annik held multiple leadership roles at Iris from July 2018 to January 2023, including Head of Marketing & Sales Support and Head of Marketing, focusing on enhancing customer experience. An extensive career at Colt Technology Services, spanning from April 2002 to July 2018, involved positions such as Product Marketing Manager and Marketing Campaign Manager for Europe, where Annik was responsible for product launches, go-to-market strategies, and managing cross-functional teams. Early career experience includes roles at BT as Marketing Communications Manager and Specialist. Annik holds multiple postgraduate degrees in Advanced Marketing Communications Management and External & Internal Marketing Communications Management, along with a Bachelor's degree in Business Management from HOWEST Hogeschool West-Vlaanderen.