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Shane Hoyne is an accomplished marketing and business professional with extensive experience in the spirits and beverage industry. Currently serving as Co-Founder of 57° SKYE Earth & Sea Spirits and Director at Altos Planos Collective, Shane also founded Climbing Trees Thinking Ltd. and previously held board positions at Charlotte's Web. Prior roles include Chief Marketing Officer at Quintessential Brands Group and Bacardi, as well as Global Brand Director at William Grant & Sons. Shane's tenure at The HEINEKEN Company included various senior leadership roles, showcasing a robust background in brand management. Academic credentials include an MBA from Strathclyde Business School, a BSc in Management from Trinity College Dublin, and an Advanced Diploma in Marketing from Technological University Dublin.