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Dogukan Serbes is a performance marketing expert with extensive experience in digital marketing strategy and optimization. Currently serving as the Performance Marketing Manager at Proxify since June 2022, Dogukan has previously held leadership roles at AnalyticaHouse, including Head of Performance Marketing and Performance Marketing Lead, where responsibilities encompassed managing strategies, budgets, and optimizing channel performance to achieve revenue targets. Prior experience includes significant contributions at The LEGO Group, executing e-commerce initiatives and coordinating marketing activities across various digital platforms. Dogukan's career began at AnalyticaHouse and included a role in private banking at QNB Finansbank, demonstrating a solid foundation in sales and project management during involvement with Boğaziçi University’s operations. Dogukan holds a Bachelor of Business Administration from Boğaziçi University.