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After graduating from The University of Texas at Austin (hook ‘em), Ashley spent fifteen years in tech marketing and entrepreneurship in Austin, TX with a two-year project in London.

Women empowerment, especially in the workplace, has always been very important to Ashley. One of the biggest issues that continued to baffle her was women pressured to choose between her career and her kids. Why are the only mainstream options – continue a 40+ hour workweek or stop working completely to become a caretaker?

And out of the frustration that a “gray area” didn’t exist, Prowess Project was born.

But Ashley knew there was NO way that she could solve this problem along. She needed a right-hand woman who she could hand off her vision and make it a reality (foreshadowing for OBMs – yup, you guessed it!).

Ashley spoke with 1000s of fellow entrepreneurs and they needed the same thing. And who better to solve problems & get sh*t done than caregivers who fight more fires before breakfast than most people do in weeks. Ashley was inspired by Leah Steinkirch, who’s 25+ years in operations, sales and counseling fit the description perfectly. Together, they are the perfect visionary/integrator duo.

They’ve bundled Ashley’s needs with Leah’s how-know and are helping other caregivers step into OBM roles and then match them with their ideal visionary.