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Pal Marton Afzelius has extensive work experience spanning across various industries such as telecommunications, education, and retail. Pal joined Protobrand in 2023 as CEO and co-founder. Previously, they worked with EF Education First as a VP of Sales, where they held various roles from Sales Director to Senior Sales Director. From 2014 to 2019, they worked as VP Client Services and Partner at Protobrand. Marton was also associated with the Swedish American Chamber of Commerce - New England as VP and Director and Nokia Mobile Phones as Head of Sales Retail & Open Distribution Scandinavia and Head of General Retail Sweden. Pal was part of the Swedish Management Team at Carphone Warehouse, where they worked as a Corporate Sales Director and Sales Director / Head of Retail. Pal started their career with Vodafone as a Key Account Manager and Team leader Indirect Sales and co-founded TP Promtion AB, where they worked as Managing Director and Project Manager.

Pal Marton Afzelius has a strong education background beginning with their Bachelor of Science degree in International Business from Copenhagen Business School in 2002. Pal went on to complete a Master of Science in International Marketing and Management from the same institution from 2002-2004. During their education, they also took the opportunity to study abroad as an exchange student at the Hanken School of Economics in 2001-2002 and the University of Gothenburg in 2003. In 2020, they also obtained a certification in Unconscious Bias from LinkedIn.