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Ignacio Lizama is an experienced commercial leader with a robust background in sales and business strategy across various sectors. Currently serving as Gerente Comercial at Prosud S.A. since June 2023, Ignacio previously held significant roles including Sales Manager at Quillayes Surlat and Commercial Manager at GlobeItalia, overseeing the distribution of over 30 international brands. Prior experience includes independent consultancy at 10EQS, where Ignacio advised on commercial structures and strategic business plans. Ignacio's tenure at L'Oréal as Commercial Director saw managed revenues of US $150MM, and at PepsiCo, Ignacio directed Go to Market strategies across the Southern Cone. With an educational foundation in marketing from Universidad Diego Portales, Ignacio has consistently demonstrated expertise in commercial management and team leadership throughout a dynamic career.