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Ludovica De Loria is an experienced marketing technology professional currently serving as the Director of Lifecycle & MarTech at Prose, where leadership in establishing a marketing technology stack and developing lifecycle communication strategies is emphasized. Prior to this role, Ludovica was the Associate Director of MarTech, Retention & Engagement at Freshly, overseeing CRM product strategies to enhance subscriber engagement and retention. Previous positions include CRM Manager at Candid™, where the focus was on retention marketing automation and cross-channel customer journey optimization, and various roles at Shutterstock and Expedia Group, where Ludovica cultivated CRM strategies and partner relationships. Ludovica's educational background includes an MBA from The City University of New York and a Master of Science in Economics from Università Bocconi.