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Karina B. possesses a robust background in marketing and CRM with extensive experience across various companies. Currently serving as an Analista de CRM at Propz since June 2021, Karina is responsible for campaign planning, execution, and analysis, along with managing e-mail marketing, SMS, and push notifications. Previous roles include CRM Analyst at DBMAX Applied Data Science, where Karina managed key accounts and developed brand communication strategies, and Marketing Analyst positions at MyLash, Mercatto, and Walter's Coiffeur, contributing to brand development, loyalty strategies, and media production. Academic credentials include postgraduate degrees in Business Communication and Marketing from Universidade Candido Mendes, along with a degree in Journalism from UniverCidade.