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Jolin is an associate partner in Prophet’s Shanghai office, specializing in business and brand solutions that help clients find exceptional growth. She translates deep consumer insights into high-impact brand consulting, including marketing and communications strategy.

Jolin believes all projects start with people, and she is skilled at using ethnographic insight mining to understand them better. Based on customers’ needs and pain points, she helps companies find innovations and solutions to sharpen brand strategy, including restructuring brand portfolios.

Before joining Prophet, Jolin was the managing partner and executive strategy director at Superunion, leading key client engagements to unleash better growth. She also served as strategy director at Siegel+Gale.

She’s worked in healthcare, entertainment, media, sports and consumer packaged goods and with such companies as Fosun International, CMC Inc., Jinmao Group, CIFI Group, CNBG, Genetron Health, NBA, The Ritz-Carlton, Enoulite baby food and MixC shopping mall.

Jolin, who knows her superpower is smiling, loves ballet dancing and any Apple product. She graduated from Fudan University School of Journalism and lives in Shanghai.