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The Leadership Team at Proov, consisting of the Chief Product Officer, Fractional Chief Operating Officer, Owner & CEO, and VP of Creative Marketing, is responsible for setting the strategic direction of the company, driving product innovation, optimizing operational efficiencies, and overseeing marketing strategies. They collaborate to ensure Proov's fertility diagnostics and app solutions meet high standards of scientific accuracy and customer satisfaction, while also guiding the company’s growth and market leadership in hormone health.