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Sandra Olortegui is a seasoned marketing professional with extensive experience in brand strategy and promotional activities. Currently serving as the Country Image Strategies Specialist at Promperu since September 2019, Sandra coordinates and evaluates strategies aimed at enhancing national and international brand positioning. Prior to this role, Sandra held multiple leadership positions at GRUPORPP from December 1999 to July 2018, including Head of Product Marketing, specializing in strategic product development and brand expansion. Additional experience includes overseeing marketing initiatives at VyF Tecnología Comercial and quality control supervision at Asahi Koiyo. Sandra is academically grounded with a Bachelor’s degree in Communication Sciences from Universidad Peruana de Ciencias Aplicadas and several postgraduate qualifications in Marketing.