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Lauren Villacorta Valdivia is an experienced communications and marketing professional with over 15 years in the field. Currently serving as the Coordinadora de Comunicación Estratégica at Promperu since February 2012, Lauren leads the development and implementation of comprehensive communication strategies for promoting tourism, exports, and national branding across 22 prioritized markets. Prior to this role, Lauren held various positions at Banco de Crédito BCP from 2004 to February 2010, including Sub Gerente de Estrategia Publicitaria, where responsibilities included overseeing advertising strategies and budget management, as well as creating consumer-focused web content. Lauren holds a Master's degree in Marketing from CENTRUM PUCP and a Bachelor's degree in Communications, Advertising, and Marketing from Universidad de Lima.