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Mohamed SAF is a seasoned marketing professional with extensive experience in digital acquisition and performance optimization. Currently serving as Growth Marketing & Acquisition Director at Groupe Karavel - Promovacances since July 2024, Mohamed SAF oversees the acquisition and brand performance strategy across multiple platforms and manages key digital projects. Previous roles include Head of Acquisition & Business Analytics at Louvre Hotels Group, where leadership was provided to a team focused on digital acquisition strategies, and positions at Vertbaudet, Fnac Darty, Criteo, JVWEB, MEDIAPRISM, and OMG, contributing to the management of acquisition strategies and digital marketing campaigns. An educational background in Marketing and Management from IDRAC complements Mohamed SAF's professional expertise.