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Loïc Davrinche is an experienced marketing professional currently serving as the Chief Marketing Officer and a member of the executive committee at Groupe Karavel - Promovacances, which is the leading online travel agency in France with significant annual revenue. Prior to this role, Loïc held the position of Digital & CRM Director at TUI France, overseeing various digital and CRM initiatives. Loïc's career began at SFR, where Loïc progressed through several roles, ultimately becoming the Digital Director for 100% digital brands and focusing on e-commerce and customer engagement strategies. Early career experiences include project management in e-marketing and event management at UCPA and Les Glénans, respectively. Loïc's educational background includes a Master's degree in Marketing of Sports Brands from Paris-Sud University and further studies at Hyper Island and École Polytechnique.