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Peter is Executive Vice President, Strategic Marketing, Development, and Impact at Cohen Veterans Bioscience. He is a proven healthcare business leader with 25+ years’ experience in a variety of commercial and strategy roles, predominantly at Johnson & Johnson.

Most recently, Peter was Head, Commercial Strategy for J&J Science for Minds, where he developed the strategy, portfolio recommendations, investment approach, external collaborations, and business models for new mental health and brain health digital business ventures. Peter was previously the Precision Medicine Commercial Strategy Leader at Janssen Pharmaceuticals, where he directed commercial and market access strategy and launch readiness for 27 Co Dx projects. Prior to that, he was Vice President of WW Marketing and Strategic Marketing, Ortho Clinical Diagnostics.

Peter holds a BA in Government and Economics from William & Mary, and a JD from New York University.