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Andrea Hobson is a seasoned professional in the field of programmatic advertising and marketing, currently serving as a Senior Programmatic Consultant at PROGRAMMADS since December 2022. Prior experience includes roles at Mayoral Moda Infantil as Programmatic & Ad Ops, and Dentsu as a Branding & Programmatic Executive. Andrea began a career in media planning with positions at Carat and Amplifi UK, where responsibilities included account management and AV planning. Earlier experience encompasses a brief tenure as an Assistant Planner at reci.pe and a role in the planning and account management team at TBWA\Media Arts Lab. Additionally, Andrea created business strategies at MECENARTE and hosted a weekly radio program at EMA. Andrea holds a degree in Marketing and Market Research from Universidad de Granada, earned between 2011 and 2015.