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The Marketing and Branding team at the Professional Beauty Association is responsible for developing and executing strategies to promote the PBA's initiatives, events, and membership benefits. This team creates compelling content and visual assets to enhance the organization's brand presence across various channels, engages with the beauty community through social media and digital marketing campaigns, and supports key events such as the International Salon and Spa Expo. By fostering strong relationships with industry professionals and stakeholders, the team aims to elevate the PBA's impact within the beauty industry.