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Armando Lara is an accomplished professional with extensive experience in sales administration, supply chain management, and logistics. As Country Manager at Cuadernos Torre since February 2010, Armando oversees the supply chain and sales administration, along with billing and statistical analysis of sales, inventory, warehouses, shipments, and reverse logistics. Previously, Armando served as Jefe Administracion de Ventas at Yakult, S.A. de C.V., where responsibilities included managing the direct sales channel and vehicle fleet, as well as participating in the implementation of technology for sales control. Earlier career experience includes serving as Jefe Administracion Ventas y Exportaciones at PERFEX, focusing on sales and export administration, statistical analysis for commercial decision-making, and various roles in accounting, finance, logistics, and production. Armando holds a specialization in Brand and Product Management from Tecnológico de Monterrey and a degree in International Trade from Escuela Superior de Comercio y Administración IPN.