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Lucia Lucena is an accomplished marketing professional with extensive experience in product marketing management across various SaaS B2B companies. Currently serving as Product Marketing Manager at HAWK:AI, Lucia oversees marketing strategies for the EMEA, US, and APAC regions. Previously, as Head of Marketing at Vertown, Lucia defined comprehensive strategies in product marketing, branding, and digital marketing while leading a marketing team. Additionally, Lucia has held key roles at Sodexo and Polibras, focusing on product positioning, go-to-market strategies, and competitive intelligence. With a background in both academic and practical settings, including teaching marketing at PUC São Paulo and holding positions at Fiserv, LG Electronics, and Dell Technologies, Lucia possesses robust expertise in digital marketing and customer journey optimization. Lucia holds multiple degrees, including an MBA in Marketing and certifications in Agile Methods and Digital Marketing.