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Simon Coyle is the founder and CEO of Product Guru, a consultancy that helps brands with product development and marketing. Prior to Product Guru, Simon was the founder of hopscotch brands, a brand management company that worked with startups to develop and launch new products. Simon has also held the position of CEO at kshocolat, a luxury chocolate company.

Simon Coyle completed a bachelors degree at the University of Glasgow. Simon then attended Cima to complete their schooling.

Some direct reports include Simon Hughes - Chief Technology Officer, Stacey Stewart - Events Manager, and Cat Bassano - Head of Communications & Community.