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Andrés García Schroeder is an accomplished commercial manager with extensive experience in sales strategy, marketing, and public relations. Currently serving as Gerente Comercial at Prodesa since January 2018, Andrés focuses on brand construction, profitability, and enhancing customer experience. Previously, as Director Nacional Cuentas Claves at Anheuser-Busch InBev from March 2013 to June 2017, Andrés oversaw key account management and commercial strategies across various channels. Experience at SABMiller included senior management roles for the Poker and Aguila brands, where impactful communication strategies and brand positioning were prioritized. Earlier roles at Bavaria - Colombia and other organizations involved trade marketing, brand leadership, and commercial coordination, showcasing a consistent track record of delivering significant growth and brand visibility. Andrés holds an MBA in Marketing & Business Operations from Esade and a Civil Engineering degree from Universidad de Los Andes.