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Tomas Vallejo Mora is an accomplished Category Manager at Procter & Gamble, recognized for developing a canonical data model that achieved a 20% improvement in data accuracy and reporting efficiency. Previously, as a Senior Business Intelligence Consultant at Adaviv, Tomas created essential business intelligence tools, leading to significant labor cost savings for clients. During tenure as Business Intelligence Director at TalentPitch, was instrumental in increasing revenue by 35% through data-driven decision-making and advanced analytics initiatives. As co-founder of Setfire, launched a consulting firm that enhanced customer relationships for several major companies. Throughout a career in marketing analytics positions at DDB Colombia and Big Holding, Tomas has successfully led analytics teams and executed high-impact projects for prestigious clients. Educational qualifications include a Master's degree in Engineering and a specialization in Analytics from Universidad Nacional de Colombia, along with a Bachelor's degree in Biology from Universidad CES.