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Thalita Souza is an accomplished Data Scientist with extensive experience in predictive modeling, web analytics, and automated testing within various industries. Currently employed at Procter & Gamble, Thalita previously worked at Gamers Club, where predictive models for CRM and A/B testing pipelines were developed. Prior roles include data-driven positions at Via Varejo SA, Promobit, and Superbid, focusing on ETL processes, anomaly detection for fraud, and business intelligence dashboards. Thalita holds multiple advanced degrees, including an MBA in Data Science from USP and an MBA in Business Intelligence & Analytics from FIAP, complemented by a background in information technology and tourism.