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Evgeny Lobachev is a seasoned marketing professional with extensive experience at Procter & Gamble since September 2008, currently serving as Marketing Director for Europe, focusing on Data Strategy and Digital Transformation. Lobachev manages substantial budgets exceeding $5 billion and oversees over 80% of P&G's digital traffic and consumer data in Europe. Previous roles include Media Leader, where Lobachev led a significant media investment team and achieved notable top-line impacts, and Customer & Channel Marketing Manager, successfully driving co-marketing initiatives that resulted in substantial revenue growth. Earlier career highlights include revitalizing brand growth in African markets as Regional HQ Brand Manager and enhancing market share as Associate Brand Manager for Gillette and Pharma brands. Lobachev holds a Master's degree from Lomonosov Moscow State University, obtained in 2007.