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Alfredo Colas has extensive experience in data and analytics leadership, currently serving as Senior Vice President at Procter & Gamble since September 1996, where roles have included overseeing Digital Go-To-Market and Agile & DevOps initiatives, as well as serving as North America CIO & Business Services Leader. Previous positions at Procter & Gamble also encompass Global Customer Solutions Director and CIO roles in various regions. Earlier experience includes a tenure as Business Operations Manager at Hewlett Packard from June 2005 to August 2006. Educational qualifications include degrees in International Business & Marketing from Universidad Pontificia Comillas and Northeastern University, along with a degree in Business Administration and Management from the University of Toronto - Rotman School of Management.