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Paula Vitores Garrido is a seasoned marketing professional with extensive experience in live entertainment, digital engagement, and brand strategy. Currently serving as Marketing Manager for Live Entertainment and Exhibitions at Proactiv Entertainment, Paula leads the marketing strategy for large-scale events. Previously, Paula held positions at ViacomCBS Networks EMEAA and ViacomCBS, where responsibilities included strategic planning and digital content management for Comedy Central and Paramount Network. Early career roles included a Marketing Assistant supporting Paramount Network and Comedy Central, and a Digital Marketing Intern at Kavo Kerr. Paula's educational background includes a Master's degree in Digital Marketing and E-Commerce from EAE Business School, alongside further studies in decision-making and marketing from Universidad de Alcalá, Universidad Rey Juan Carlos, and Erhvervsakademi Aarhus.