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Michelle Bush has a diverse background in strategic activations and market development, currently serving as a Strategic Activations professional at Principle since April 2023. Prior experience includes roles at LOTUS FIXTURE focusing on New Market Development from October 2019 to 2023, and at HARBOR Industries in Creative Services and New Market Development from August 2017 to October 2019. Michelle held the position of VP of Creative Services at LIT WORKSHOP from February 2011 to June 2015, and brief consulting positions in Retail & Hospitality at Synsor in 2014. Additional experience includes serving as Retail Markets Sales Manager at Vitra, Business Development at King Retail Solutions, and Director of Sales and Marketing at KSL Resorts - Meadowbrook Golf. Michelle is an alumna of the University of Colorado Boulder.