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JJ Moi is Creative Director and Partner for Prime Movers Lab. As a designer, he evaluates the products of potential investments and engages deeply with portfolio companies to develop differentiated branding, marketing, and design strategies. JJ has designed logos, websites, web applications, ad campaigns, physical products, and buildings across startups, large institutions, governments, and design agencies. Previously, JJ was the Creative Director at OpenGov, where he was the lead designer for the world's leading open government platform. Before OpenGov, he supported world-leading brands in their visual design and branding efforts through multiple top-tier design agencies. He continues to be a mentor at various places teaching aspiring designers about the tricks of the trade. He has also previously served as an innovation specialist at GSA/18F, an innovation laboratory within the U.S. federal government. JJ completed postgraduate studies in New Media from the Academy of Art University and earned a BFA in Industrial Design from Rangsit University.