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Lissette Agois is a seasoned professional with extensive experience in digital strategy, commercial leadership, and brand management. Currently serving as Gerente corporativo de Digital, CRM y Loyalty at Primax S.A since January 2022, Lissette previously held multiple leadership roles at Backus from April 2009 to October 2021, including Directora Comercial for both Beyond Beer & NABs and Tech Sales & Transformación Digital. Lissette's expertise encompasses innovation pipeline development, strategic commercial management, and digital transformation initiatives, successfully enhancing sales and customer experience. Earlier experience includes significant roles at 3M, where Lissette managed marketing strategies and sales operations across various divisions. Lissette holds an International MBA from IE Business School, a Master’s degree in Digital Marketing from London Business School, and a Bachelor's degree in Industrial Engineering from Universidad de Lima.