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Juan Baresch is a skilled professional with extensive experience in network planning and marketing within the retail sector, currently serving as the Network Planning Manager at Primax since December 2018. In this role, Juan has successfully led the annual growth strategy focused on the national expansion of service stations, aligning expansion goals with strategic objectives to enhance profitability and optimize key asset investments. Previously, as a Territory Account Manager at Primax, Juan secured five new business ventures with an internal rate of return exceeding 20% and managed 20% of the company's income with a minimal portfolio. Prior experience at ExxonMobil includes roles as Marketing Project Coordinator and Retail Innovation Analyst, where Juan executed impactful marketing initiatives and significantly increased profitability. Juan holds a professional leadership training degree from INALDE Business School and continues to advance leadership skills through CESA's Academy of Leadership.