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Rose Biddle is a seasoned visual merchandising professional with extensive experience in the retail sector. Currently serving as a Senior Visual Merchandising Manager at Primark since November 2019, Rose has demonstrated expertise in collaborating with store management to prioritize focus areas and establishing effective communication with visual and retail teams. Prior to this role, Rose worked as a Visual Experience Manager at House of Fraser from January 2017 to November 2019, where responsibilities included defining and implementing best practices across stores. Rose's career began at House of Fraser as a Supervisor from October 2014 to March 2016, providing training and support to staff while ensuring daily operational goals were met. Rose holds a merit degree in Fashion and Textiles from City College Norwich, obtained between 2006 and 2008.