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Lyndsey Woof is a seasoned professional with extensive experience in strategic management and consultancy within the retail sector. Currently serving as a Strategic Partner Manager at Primark since September 2024, Lyndsey has held various leadership roles, including Director at Brand Umbrella since August 2012, where expertise in sourcing and commercial representation is applied. Previous positions include Head of Supplier Relationship Management at Sainsbury's and Senior Strategic Relationship Manager at Currys plc. Lyndsey's background also includes positions at Alliance Healthcare, Bid Shopping, Sit-up Channels, and B&Q, showcasing a robust career in commercial management and buying. Educational qualifications include an ITEC Diploma in Holistic Health, CIPS Foundation, a BTEC in Business and Finance, and ongoing studies in Counselling at Esher Sixth Form College.