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Richard Giannicchi is a seasoned marketing executive with extensive experience in media strategy and leadership. Currently serving as Senior Vice President of Marketing at Primacy since September 2017, Richard previously held the position of Vice President of Account Planning at Mediassociates from April 2014 to August 2017. Prior to that, Richard was the Executive Vice President and Global Media Lead at Publicis Groupe, where leadership included expanding media services for a global agency with over 40 offices. Earlier roles included Group Media Director at mOne Worldwide/Mindshare Interaction, where Richard directed media efforts for Unilever, and Vice President, Media Director at Modem Media, noted for pioneering multimedia advertising solutions. Richard’s career commenced with roles at North Castle Partners and Ammirati & Puris/Lintas, focusing on media planning and campaign management for notable brands. Richard holds a Bachelor of Arts degree in Communication Arts and English from Marist College, earned in 1989.