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Caitlin Broderick is an experienced marketing professional with a robust background in brand media strategy and campaign execution. Currently serving as Senior Manager of Brand Media at Priceline since March 2022, Caitlin has led significant revitalization efforts, managing agency transitions and fostering collaboration between brand and performance teams. Previously, Caitlin held positions at Cox Automotive Inc. and Subway, overseeing comprehensive media campaigns and sponsorship strategies while ensuring alignment with broader marketing objectives. Earlier experience includes a role as Media Strategy Supervisor at Media Partnership, where Caitlin specialized in integrated campaigns for clients such as L¡¯Oreal and Aetna, and as Associate Media Planner at Plus Media LLC. Caitlin also holds an MBA and a Bachelor of Science in Marketing from Fairfield University, obtained between 2004 and 2010.