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Marcello Brivio is the Head of Digital & Customer Experience at Prénatal Retail Group. Previously, Marcello held positions such as Head Of E-commerce & CRM at PUPA Milano, International Digital/E-commerce Project Manager at FURLA, Digital & E-Commerce Project Manager at KIKO Milano, and Digital Product Manager at MTV Networks. Marcello holds a Master's Degree in Advanced Communication Science and a Bachelor's Degree in Communication Science.