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Jara Korstanje is a seasoned professional with extensive experience in brand management, digital transformation, and waste management. Currently serving as Manager Zero Waste at PreZero Nederland since September 2022, Jara also holds roles as Product Owner and Zero Waste Advisor within the company. Prior experience includes Brand Manager for Heineken® in China and various leadership positions at The HEINEKEN Company, including Digital Transformation Consultant and IT Innovation & Enterprise Architecture Officer. Jara has also contributed as Brand Ambassador and held roles in corporate communications and program planning. Jara's academic background includes a Master's degree in Business Communication & Digital Media from Tilburg University and a Bachelor's degree in China Studies from Leiden University, complemented by a scholarship program in Mandarin Chinese at National Taiwan Normal University.