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Lisa Crymes is the Chief Revenue Officer for Preventric, a digital health company based in Birmingham, AL.

She has provided progressive, strategic leadership to the healthcare field for more than 20 years, emphasizing marketing, product management, business development, strategic planning and consulting. Her work engages a wide range of physicians, acute-care hospitals, integrated delivery networks (IDNs), accountable care organizations (ACOs), payers, and technology vendors.

The connecting threads running throughout Ms. Crymes’ career are innovation and revenue growth. Her accomplishments include successful new product development and launches, business and channel partner development, marketing and strategic planning, product life cycle development, portfolio management, and go-to-market strategies. These successes are fueled by her deep knowledge of digital health, revenue cycle management (RCM), practice management, EMR/EHR, care management, clinical analytics, payer/provider collaboration, connected healthcare, mHealth, patient engagement and healthcare social media.

Ms. Crymes earned her Master of Business Administration and Bachelor of Science in Management degrees from Shorter University. She is also a Certified Customer Experience Professional.