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Edilia Peña is a skilled Product Marketing Specialist at PrestaShop, where responsibilities include developing marketing strategies for various branded products and services to enhance positioning and profitability since April 2022. Previously, Edilia worked as a Social Media Manager at BOOTS & CATS agency, aiding international clients with content adaptation for European markets, and as a CRM Assistant at Cheerz.com, focusing on the company's expansion into Spain and Italy. Further experience includes serving as a Consultant for Digital Marketing Strategy at Akka Technologies, a Product Marketing Manager at Probien: Bienes Exclusivos, and a Director of Operations and Development at Fundación Que Transforma, where brand awareness and strategic partnerships were prioritized. Early career roles involved public relations and business development at IBLC Abogados, S.C. and an internship at the U.S. Consulate in Tijuana. Edilia's educational background includes a Master of Science in Digital Marketing and Data Science from emlyon business school and East China Normal University, as well as various degrees in Communication and Media Studies.