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Michael, a Senior Vice President at Prescient, was founder and Business Unit Director of Strategic North. Michael draws on a wealth of knowledge and experience from building a successful global consultancy, as the Head of Client Services for a healthcare communications agency and being a Global Commercial Lead in corporate, all underpinned by his MBA and degree in biochemistry. He embodies the intellect and creative energy that shapes great brand strategy combined with the commercial astuteness to realize the full value of a brand, portfolio or franchise.