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Susan Avarde currently serves as a Strategic Advisor at Presciant, a position held since October 2022. Previously, Avarde co-founded Brandometry, where the focus was on helping investors leverage brand value for investment decisions from October 2015 to May 2020. At Citi, Avarde held multiple senior roles between 1998 and 2015, including Head of Global Brand for Consumer/Wealth/Institutional and Head of Global Branding (Enterprise), overseeing comprehensive marketing strategies and initiatives across numerous countries. Early in the career, Avarde worked as a Senior Brand Strategist at Landor & Fitch, after serving as Group Head at Addison. The early career also included positions as Art Editor at Condé Nast International and Hearst Magazines UK.