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Borja Folgado is an experienced advertising professional currently serving as the Director Comercial for generalist newspapers and transversal actions at Prensa Ibérica since 2018, overseeing advertising revenues across various media channels. Known for driving digital commercialization and leading advertising teams, Borja has a robust background that includes roles like Head of Sales and Jefe de equipo Publicidad at Corporación Publicitaria de Medios (CPM), where coordination with major media supports was a key responsibility. Borja began the career as an Ejecutivo de Publicidad at Editorial Prensa Ibérica in 2004. Educational qualifications include a degree in Advertising from C.E.N.P Madrid and specialized courses in digital marketing and SEM from prestigious institutions such as IAB and IE Business School.