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Paul Carlson has over 29 years of experience in building successful preneed programs for independent funeral firms. Paul has developed and perfected marketing and support systems for funeral homes and cremation providers. Paul has also founded and served as CEO of Seniors Choice Benefits Group, a national 3rd party marketing company that offers turnkey marketing programs for PreNeed Funeral and Cremation sales. Additionally, they have worked as a life insurance specialist and held various roles at Service Corporation International, including Pre Planning Advisor Market Manager and Director of Funeral Sales. Paul has achieved double-digit market share growth and larger face amounts per contract in their roles.

Paul Carlson began their education in 1987 at St. Petersburg College. Paul did not specify a degree or field of study for this period. In 1988, they transferred to Hillsborough Community College where they studied Business Administration and Management, General. Paul completed their studies at Hillsborough Community College in 1989. Afterward, they attended the University of South Florida from 1989 to 1990, though the field of study for this period was not provided.