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James Crawford began their work experience in 2004 as a Business Development Executive at GlaxoSmithKline. James then worked at Lindt & Sprüngli as a National Account Manager for Co-Op from 2006 to 2008. James later joined Universal Pictures as a Business Development Manager in 2008 and remained in that role until 2009. Crawford returned to Lindt & Sprüngli and held various positions from 2010 to 2020, including roles such as Head of Tesco & Digital and Business Unit Controller. Currently, they are working at Premier Foods as a Customer Director for the Tesco Group & Convenience Channel, a position they have held since June 2022.

James Crawford attended the University of Southampton from 2000 to 2003, where they earned a Bachelor's degree in Sports Science.