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Helen Jones brings 35 years of commercial and general management experience for FMCG and multi-site consumer businesses. During her executive career, Helen was previously Group Executive Director of Caffe Nero Group Ltd and Managing Director of Zizzi restaurants. Prior to this, Helen spent nine years at Unilever and was the successful architect of launching the Ben & Jerry’s brand in the UK and Europe culminating in her appointment as Brand Development Director Europe for Ben & Jerry’s Homemade Inc. Helen is currently non-executive director of Halfords plc and also serves on the Board of Fuller, Smith & Turner plc. Other current directorships include non-executive director of Vapiano SE, a German listed casual dining chain, which Helen is standing down from on 30 June 2020.