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John Plys is an accomplished executive with over 25 years of experience in the toy, gift, and consumer goods industries. Currently serving as Chief Executive Officer at Precious Moments since April 2022, John Plys has a strong track record of driving significant sales growth and profitability, revitalizing brands, and developing effective marketplace strategies both domestically and internationally. Previously held positions include Chief Sales Officer at Alex Brands and Chief Sales Officer/Chief Product Officer at MJHolding Inc, a leading distributor of trading card games and novelty toys. John Plys also served as CEO of Distribution of Asmodee North America and Global Vice President at Ty, Inc., where responsibilities encompassed global distribution and comprehensive management across various operational aspects. Earlier career experience includes a role as Executive Vice President of Sales and Marketing at Jays Foods. John Plys holds degrees in Business Administration and Economics from Elmhurst University and has completed studies at Benedictine University and Reavis.